Click Insights
THE DIGITAL MARKETING AUDIT BLOG
Optimising PPC in the Age of AI Overviews
As AI Overviews launch in the US and soon globally, their impact on PPC needs attention. This article explores key strategies for optimizing PPC campaigns within AI Overviews, focusing on keyword selection, adaptive ad copywriting, and effective landing page design. Learn how to leverage AI tools to enhance PPC performance in this evolving digital landscape.
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