Content Audits

Did you know that 70% of content never sees the light of day on search engine results pages? Discover the root causes of why your content isn't performing.

Did you know businesses waste upwards of £300 billion annually on content that doesn't rank or convert? Creating high-quality content that resonates with users and search engines is no longer optional, it's essential.

With AI-generated content flooding results and Google implementing core updates to eliminate unhelpful content, every piece of existing content must excel. Our content audit service focuses on content quality, emphasising experience, expertise, authority, and trust (E-E-A-T) factors.

Comprehensive Content Assessment

Our thorough content audit meticulously evaluates your content marketing strategy, user experience, and SEO optimisation. From grammar and clarity to keyword relevance and target audience alignment, our recommendations empower you to create content that resonates with both users and algorithms.

Don't Waste Money on Content That Doesn't Work

The Content Audit Process

Content Quality and Relevance

Ensuring all existing content is well-written, error-free, and features high-quality visuals and videos. Interactive content and downloadables should be functional, visually appealing, and valuable. Our audit will spot competition weakness, content gaps and duplicate content.

User Experience

Identifying improvements to make content more engaging and user-friendly. A full review of important pages such as landing pages, blog post and evergreen content.

SEO Optimisation

Enhancing keyword relevance, alt tags, product descriptions, internal links, broken links, title tags, and overall SEO performance.

E-E-A-T Factors

Evaluating how well your content communicates Experience, expertise, authority, and trustworthiness.

Algorithm Guidelines

Full review of web pages using Core Web Vitals, Google Analytics and Google Search Console.

A Roadmap for Success

Tailored Roadmap for Optimisation

Leveraging industry benchmarks and best practices, we develop a customised roadmap for content optimisation.

This roadmap enables you to:

  • Prioritise Tasks: Focus on the most critical areas first.

  • Track Progress: Monitor improvements over time.

  • Achieve Sustainable SEO Success: Ensure long-term benefits from optimised content.

We provide actionable steps for revitalising outdated content or creating new content aligned with your digital marketing objectives.

Natural Language Processing (NLP) Insights

Search engine technologies are increasingly using Natural Language Processing (NLP) to understand content better. Our NLP audit analyses your content through the lens of NLP, revealing opportunities to boost search engine comprehension and relevance.

“Why is a Content Audit Crucial?”

Great content allows you to reach specific target audiences with useful information they seek. Excellent content shows a willingness to help readers, attracts them to your site, and encourages interaction. Checking written, visual, and multimedia content across all marketing channels including social media, is vital to avoid high bounce rates, poor SEO, and customer dissatisfaction.

Martin Jeffrey, Founder of Clickability

We don't just talk the talk, we walk the walk. We've partnered with these renowned companies to deliver results through in-depth audits, website content audits, content strategies, on page SEO, and ongoing search engine optimization support. This ongoing support ensures their websites stay optimised, competitive, and attract their target audience through search rankings.

As Used By

  • General Mills

    Content Marketing Audit

  • Jus-Rol

    SEO & Content Marketing Audit

  • Merlin

    Content Audit & Strategy

  • Cóndor

    Website Content Audit

  • DKNY

    SEO Content Strategy

  • Bonsoir Of London

    Content Audit & Strategy

Talk to an SEO Content Audit Expert today.

Ready to transform your content from mediocre to magnificent? Schedule a free consultation today to discuss your content audit needs and see how we can help you achieve sustainable SEO success.