Content Audits

Did you know that 70% of content never sees the light of day on search engine results pages? Discover the root causes of why your content isn't performing.

Did you know businesses waste upwards of £300 billion annually on content that doesn't rank or convert? Creating high-quality content that resonates with users and search engines is no longer optional, it's essential.

With AI-generated content flooding results and Google implementing core updates to eliminate unhelpful content, every piece of existing content must excel. Our content audit service focuses on content quality, emphasising experience, expertise, authority, and trust (E-E-A-T) factors.

Comprehensive Content Assessment

Our thorough content audit meticulously evaluates your content marketing strategy, user experience, and SEO optimisation. From grammar and clarity to keyword relevance and target audience alignment, our recommendations empower you to create content that resonates with both users and algorithms.

Don't Waste Money on Content That Doesn't Work

The Content Audit Process

Content Quality and Relevance

Ensuring all existing content is well-written, error-free, and features high-quality visuals and videos. Interactive content and downloadables should be functional, visually appealing, and valuable. Our audit will spot competition weakness, content gaps and duplicate content.

User Experience

Identifying improvements to make content more engaging and user-friendly. A full review of important pages such as landing pages, blog post and evergreen content.

SEO Optimisation

Enhancing keyword relevance, alt tags, product descriptions, internal links, broken links, title tags, and overall SEO performance.

E-E-A-T Factors

Evaluating how well your content communicates Experience, expertise, authority, and trustworthiness.

Algorithm Guidelines

Full review of web pages using Core Web Vitals, Google Analytics and Google Search Console.

Tailored Roadmap for Optimisation

Leveraging industry benchmarks and best practices, we develop a customised roadmap for content optimisation.

This roadmap enables you to:

  • Prioritise Tasks: Focus on the most critical areas first.

  • Track Progress: Monitor improvements over time.

  • Achieve Sustainable SEO Success: Ensure long-term benefits from optimised content.

We provide clear, practical steps to breathe new life into outdated content or develop fresh, engaging material that supports your digital marketing goals.

Natural Language Processing (NLP) Insights

Search engine technologies are increasingly using Natural Language Processing (NLP) to understand content better. Our NLP audit analyses your content through the lens of NLP, revealing opportunities to boost search engine comprehension and relevance.

A Roadmap for Success

We don't just talk the talk, we walk the walk. We've partnered with these renowned companies to deliver results through in-depth audits, website content audits, content strategies, on-page SEO, and ongoing search engine optimisation support. This ongoing support ensures their websites stay optimised and competitive, and attract their target audience through search rankings.

As Used By

  • General Mills

    Content Marketing Audit

  • Jus-Rol

    SEO & Content Marketing Audit

  • Merlin

    Content Audit & Strategy

  • Cóndor

    Website Content Audit

  • DKNY

    SEO Content Strategy

  • Bonsoir Of London

    Content Audit & Strategy

Talk to an SEO Content Audit Expert today.

Ready to transform your content from mediocre to magnificent? Schedule a free consultation today to discuss your content audit needs and see how we can help you achieve sustainable SEO success.

“Why do I need a content audit?”

Great content allows you to reach specific target audiences with useful information they seek. Excellent content shows a willingness to help readers, attracts them to your site, and encourages interaction. Checking written, visual, and multimedia content across all marketing channels including social media, is vital to avoid high bounce rates, poor SEO, and customer dissatisfaction.

Martin Jeffrey, Founder of Clickability

At Clickability, we offer a comprehensive content audit service that helps unlock the full potential of your website pages through expert, manual analysis. Our team of seasoned professionals identifies underperforming content and provides a detailed content roadmap to improve your search engine rankings and align your site with your business goals. From enhancing search engine visibility and refining meta descriptions to addressing technical SEO issues, we ensure every element of your site content is optimised for maximum performance. Our audits not only identify opportunities but also set the foundation for a robust and ongoing content strategy.

By choosing Clickability, you benefit from a hands-on approach. Our experts manually evaluate your site, creating a tailored roadmap that drives organic traffic, improves conversion rates, and supports your long-term growth. Don’t let missed opportunities hold your site back—contact us today for a successful content audit and discover how we can elevate your site's performance across your entire website.