As AI Overviews launch in the US and soon globally, their impact on PPC needs attention. This article explores key strategies for optimizing PPC campaigns within AI Overviews, focusing on keyword selection, adaptive ad copywriting, and effective landing page design. Learn how to leverage AI tools to enhance PPC performance in this evolving digital landscape.

Google's AI Overviews heralds a new era in search technology, leveraging cutting-edge AI to produce dynamic content directly within search engine results pages (SERPs). This rollout marks a huge shift in how search results are generated and displayed, representing the first major insights into its impact on user interactions and search results visibility in the US and UK markets.