When Google first emerged, it heralded a paradigm shift akin to the ground-breaking launch of ChatGPT. It delivered accurate results at lightning speed, marking the dawn of a new era amidst the chaos of the Dot Com Bubble in the UK. Despite surviving the burst bubble and the Y2K scare (a piece of history Gen Z might need to look up), Google seemed invincible.

This week has seen a flurry of SEO professionals celebrating Google's latest Core Update, expected to significantly reduce the presence of low-quality AI content and spam on websites that have used AI tools to increase content volume. This approach is often referred to as programmatic SEO, and unfortunately, the use of AI in tandem with this strategy is likely to effectively end it.

As AI Overviews launch in the US and soon globally, their impact on PPC needs attention. This article explores key strategies for optimizing PPC campaigns within AI Overviews, focusing on keyword selection, adaptive ad copywriting, and effective landing page design. Learn how to leverage AI tools to enhance PPC performance in this evolving digital landscape.

Google's AI Overviews heralds a new era in search technology, leveraging cutting-edge AI to produce dynamic content directly within search engine results pages (SERPs). This rollout marks a huge shift in how search results are generated and displayed, representing the first major insights into its impact on user interactions and search results visibility in the US and UK markets.